Publications

Journal Articles

Yeo, T. E. D. (2026). Normalizing Pre-Exposure Prophylaxis: A Thematic Synthesis of Self-Talk and Communication Work. Annals of the International Communication Association. Advance online publication. https://doi.org/10.1093/anncom/wlag022 

Liu, P. L. & Yeo, T. E. D. (2026). When AI Venting Helps or Harms: How Perceived Anonymity Shapes Supportive Interactions With Conversational Agents. International Journal of Human–Computer Interaction. Advance online publication. https://doi.org/10.1080/10447318.2026.2719169  

Gan, H. & Yeo, T. E. D. (2026). Algorithmic Relational Fracture and Pseudo-Relational Accommodation: How Users Navigate Communication Breakdowns With Relational AI. Journal of Computer-Mediated Communication, 31(3), zmag007. https://doi.org/10.1093/jcmc/zmag007 

Yeo, T. E. D., Chu, T. H., & Li Q. (2025). How Persuasive is Personalized Advertising? A Meta-Analytic Review of Experimental Evidence of the Effects of Personalization on Ad Effectiveness. Journal of Advertising Research, 65(4), 616-631. (The Runner Up Prize for Best Paper published in JAR in 2025)  https://doi.org/10.1080/00218499.2025.2467763 

Yeo, T. E. D. & Chu, T. H. (2025). Adaptive Self-Reflection as a Social Media Self-Effect: Insights from Computational Text Analyses of Self-Disclosures of Unreported Sexual Victimization in a Hashtag Campaign. Social Science Computer Review, 43(2), 341-355. https://doi.org/10.1177/08944393241252640 

Liu, P. L. & Yeo, T. E. D. (2025). Patient-Centered Communication and Mental Health of Sexual Minority Adults: A Moderated Mediation Model. Health Communication, 40(12), 2705-2716. https://doi.org/10.1080/10410236.2025.2476791

Xiao, F. & Yeo, T. E. D. (2024). Peer Appraisal, Participatory Surveillance, and Experiential Mentoring: Explicating Communicative Practices of Participatory Learning in an Online Support Group for People With Binging Experiences. Chinese Journal of Communication, 17(4), 416-434. https://doi.org/10.1080/17544750.2024.2333554  

Liu, P. L. & Yeo, T. E. D. (2024). Social Grooming on Social Media and Older Adults’ Life Satisfaction: Testing a Moderated Mediation Model. Social Science Computer Review, 42(4), 913-929. https://doi.org/10.1177/089443932312204 

Yeo, T. E. D. (2024). Reconciling Intimacy and Safety: A Qualitative Systematic Review of HIV Pre-Exposure Prophylaxis Implementation Among Gay and Bisexual Men. Culture, Health & Sexuality, 26(7), 952-967. https://doi.org/10.1080/13691058.2023.2270004 

Liu, P. L., Yeo, T. E. D., & Ye, J. F. (2024). Examining the Intervening Roles of Patient-Centered Care and Patient Activation in the Health Impacts of Offline Healthcare Obstacles and Online Health Consultations Among Deaf and Hard-of-Hearing Patients. Health Communication., 39(11), 2366-2375. https://doi.org/10.1080/10410236.2023.2268909 

Liu, P. L. & Yeo, T. E. D. (2023). How Online Patient-Provider Communication Impacts Quality of Life: Examining the Role of Patient-Centered Care and Health Competence. Health Communication, 38(3), 562–567. https://doi.org/10.1080/10410236.2021.1961971 

Chu, T. H., Yeo, T. E. D., & Su, Y. (2022). Effects of Exposure to COVID-19 News and Information: A Meta-Analysis of Media Use and Uncertainty-Related Responses During the Pandemic. Journalism & Mass Communication Quarterly, 99(1), 89-112. https://doi.org/10.1177/10776990211068857 

Liu, P. L. & Yeo, T. E. D. (2022). Weak Ties Matter: Social Network Dynamics of Mobile Media Multiplexity and the Impacts on the Social Support and Psychological Well-Being Experienced by Migrant Workers. Mobile Media & Communication, 10(1), 76-96. https://doi.org/10.1177/20501579211001106 

Yeo, T. E. D. (2021). “Do You Know How Much I Suffer?”: How Young People Negotiate the Tellability of Their Mental Health Disruption in Anonymous Distress Narratives on Social Media. Health Communication, 36(13), 1606-1615. https://doi.org/10.1080/10410236.2020.1775447 

Liu, P. L. & Yeo, T. E. D. (2021). Breast Health, Risk Factors, and Cancer Screening Among Lesbian, Bisexual, and Queer/Questioning Women in China. Health Care for Women International, 42(7-9), 947-961. https://doi.org/10.1080/07399332.2019.1571062 

Chu, T. H. & Yeo, T. E. D. (2020). Rethinking Mediated Political Engagement: Social Media Ambivalence and Disconnective Practices of Politically Active Youths in Hong Kong. Chinese Journal of Communication, 13(2), 148-164. https://doi.org/10.1080/17544750.2019.1634606 

Yeo, T. E. D. & Chu, T. H. (2018). Beyond Homonegativity: Understanding Hong Kong People’s Attitudes About Social Acceptance of Gay/Lesbian People, Sexual Orientation Discrimination Protection, and Same-Sex Marriage. Journal of Homosexuality, 65(10),1372-1390. https://doi.org/10.1080/00918369.2017.1375363 

Yeo, T. E. D. & Fung T. H. (2018). ‘Mr Right Now’: Temporality of Relationship Formation on Gay Mobile Dating Apps. Mobile Media & Communication, 6(1), 3-18. https://doi.org/10.1177/2050157917718601 

Huang, L. V. & Yeo, T. E. D. (2018). Tweeting #Leaders: Social Media Communication and Retweetability of Fortune 1000 Chief Executive Officers on Twitter. Internet Research, 28(1), 123-142. https://doi.org/10.1108/IntR-08-2016-0248 

Sheer, V. C., Chang, M., & Yeo, T. E. D. (2018). Chinese Male Adolescents Resisting Cigarettes from Peers: Qualitative Research on Tactics, Perceptions, and Contextual Characteristics. Drugs: Education, Prevention & Policy, 25(6), 483-490. https://doi.org/10.1080/09687637.2017.1291581 

Yeo, T. E. D. & Chu, T. H. (2017). Sharing “Sex Secrets” on Facebook: A Content Analysis of Youth Peer Communication and Advice Exchange on Social Media About Sexual Health and Intimate Relations. Journal of Health Communication, 22(9), 753-762. https://doi.org/10.1080/10810730.2017.1347217 

Yeo, T. E. D. & Chu, T. H. (2017). Social-Cultural Factors of HIV-Related Stigma Among the Chinese General Population in Hong Kong. AIDS Care, 29(10), 1255-1259. https://doi.org/10.1080/09540121.2017.1282601 

Yeo, T. E. D. (2016). Communicating Legitimacy: How Journalists Negotiate the Emergence of User-Generated Content in Hong Kong. Journalism & Mass Communication Quarterly, 93(3), 609-626. https://doi.org/10.1177/1077699016628823 

Yeo, T. E. D. & Ng, Y. L. (2016). Sexual Risk Behaviors Among Apps-Using Young Men Who Have Sex With Men in Hong Kong. AIDS Care, 28(3), 314-318. https://doi.org/10.1080/09540121.2015.1093597 

Yeo, T. E. D. & Fung, T. H. (2016). Between ‘0’ and ‘1’: Safer Sex and Condom Use Among Young Gay Men in Hong Kong. Culture, Health & Sexuality, 18(3), 294-307. https://doi.org/10.1080/13691058.2015.1080298 

Yeo, T. E. D. (2014). Negotiating Virtue and Vice: Articulations of Lay Conceptions of Health and Sustainability in Social Media Conversations Around Natural Beverages. Environmental Communication, 8(1), 39-57. https://doi.org/10.1080/17524032.2013.849276 

Yeo, T. E. D. (2012). Social-Media Early Adopters Don't Count: How to Seed Participation in Interactive Campaigns by Psychological Profiling of Digital Consumers. Journal of Advertising Research, 52(3), 297-308. https://doi.org/10.2501/JAR-52-3-297-308  

Yeo, T. E. D. (2009). Cyber HIV/AIDS Intervention in Singapore: Collective Promises and Pitfalls. International Journal of Communication, 3, 1025-1051. https://ijoc.org/index.php/ijoc/article/view/311/381 

Parayil, G. & Yeo, T. E. D. (2005). More Than Electronic Toll Booths: The Electronic Road Pricing Innovation in Singapore. Prometheus, 23(2), 209-226. https://doi.org/10.1080/08109020500085692 

Book Chapters

Yeo, T. E. D. (2022). Models of Viral Propagation in Digital Contexts: How Messages and Ideas—From Internet Memes to Fake News—Created by Consumers, Bots, and Marketers Spread. In R. W. Belk and R. Llamas (Eds.), Routledge Handbook of Digital Consumption (2nd ed). Routledge.

Liu, P. L. & Yeo, T. E. D. (2022). Challenges in Cancer Control Confronting the LGBT Population in China: Health Risks, Unique Barriers, and Unmet Needs. In U. Boehmer and G. Dennert (Eds.), LGBT Populations and Cancer in the Global Context. Springer Cham.

Chen, H., Sheer, V. C., & Yeo, T. E. D. (2021). What They Say and Do in Chinese Organizations: Examining the Four Aspects of Leader-Member Exchange of the LMX-COMM Model. In M. B. Hinner (Ed.), Communication Science and Linguistics for Business Administration and Management. Peter Lang.

Yeo, T. E. D. (2021). Safer Sex. In G. Ritzer (Ed.), The Blackwell Encyclopedia of Sociology. Wiley. https://doi.org/10.1002/9781405165518.wbeoss007.pub2

Yeo, T. E. D. (2018). Media and Populations in Hong Kong. In Y. Huang and Y. Song (Eds.), The Evolving Landscape of Media and Communications in Hong Kong (pp. 259-276). City University of Hong Kong Press.

Yeo, T. E. D. (2013). Viral Propagation of Consumer- or Marketer-Generated Messages. In R. W. Belk and R. Llamas (Eds.), The Routledge Companion to Digital Consumption (pp. 273-283). Routledge.

Papers in Conference Proceedings

Yeo, T. E. D. & Chu, T. H. (2017). Promoting Hook-Ups or Filling Sexual Health Information Gaps?: Exploring Young People’s Sex Talk on Facebook. Proceedings of the 8th International Conference on Social Media & Society, New York, NY: ACM. 

Yeo, T. E. D. & Ng, Y. L. (2016). The Roles of Sensation Seeking and Gratifications Sought in Social Networking Apps Use and Attendant Sexual Behaviors. Proceedings of the 7th International Conference on Social Media & Society, New York, NY: ACM. 

Yeo, T. E. D. (2011). Conversations Sell: How Dialogical Judgments and Goals Underpin the Success of Viral Videos. In D.W. Dahl, G.V. Johar, and S.M.J. van Osselaer (Eds.). Advances in Consumer Research Volume 38. Duluth, MN: Association for Consumer Research.

Yeo, T. E. D. (2010). Modeling Personality Influences on YouTube Usage. Proceedings of the Fourth International Conference on Weblogs and Social Media (ICWSM-10), Association for the Advancement of Artificial Intelligence.